We help Founders become
successful Entrepreneurs!
- What we do
We help startups navigate growth and transformation.
- Strategy Map is a consultancy for startups focusing on business planning and company development.
- We understand how ideas need to be reflected in plans and projections.
- We tackle the numbers and help startups in the process of fund raising and investor search.
- With deep understanding in valuation of startups we guide founders through the process of negotiating the 'right' price/percentage deal.
- Our aim is to help young companies grow and to be able to respond to the challenges in their business.







- What we do
Areas of Expertise
Business Planning
Fund Raising
Investor Search
Valuation
Corporate development
Growth & transformation
- How we work
Good startups will not compromise on their ideas. In fact, they should not.
But they may want to take advise on matters out of their specialist field.
Assessing the challenge
- Discuss, listen and learn from the founders
- Identify and frame the tasks, issues and obstacles
- Defining the needs for the startup to move forward
Defining the roadmap
- Outline of the approach for investor search, fund raising, valuations, etc.
- Define steps and milestones in a strict timeline and budget
- Agree with the founders to create responsibility and accountability
Implementing the actions
- Coordinate actions with external parties
- Carrying out the investor approach, fund raising in a coordinated, coherent and highly professional manner
- Keeping the main objectives of the founders in mind

We are there to support."

- Who we are
Company
Our knowledge in Corporate Finance will help founders to maneuver their startups through various important processes, including fund raising, valuation and pricing, business planning as well as expansion and divestments.
Christoph Berndt, CFA
Founder and Managing Partner
- Christoph has more than 14 years of experience in finance and management, as CEO, CFO, CRO and financial advisor to international companies across industries.
- Particularly in the area of corporate finance, Christoph excels on deal advise and core transaction work such as M&A advisory, valuations, post-merger integration, purchase price allocations, business planning and modeling, as well as corporate restructuring and reorganization.
- For several years, Christoph is advising and mentoring startups across various stages of development and domains, mainly in the areas of business models, financial planning, funding and investment readiness. He also organizes investments for equity and debt through a wide network of investors.
- Christoph provides lectures and workshops on topics around investments and investment readiness; he is a mentor in the ‘Proof of Concept’ program of the Innovation Fund in Serbia as well as a mentor in the BioSense Accelerator for AgriFoodTech; he further serves as external evaluator for business and investment related topics in EU-funded projects.
- Christoph gained deep insights into the Serbian startup ecosystem and presented valuable findings and conclusion in his study ‘Startups in Serbia: a glance at the startup ecosystem in Serbia’, which was published in July 2019.
- Christoph has been engaged by the German-Serbian Chamber of Commerce in Serbia as Senior Advisor since November 2018.

- Who we work with
Selected partners and projects

Senior external adviser
Christoph has been engaged by the German-Serbian Chamber of Commerce in Serbia as senior external adviser for ICT sector and startups.

Lecturer and mentor
The BioSense accelerator is an equity-free program for AgriFoodTech entrepreneurs. As part of the program, Christoph is lecturing on investments in startups, investment readiness and investor relations. He also mentors teams throughout the program.

Mentor
Тhe Proof of Concept program is designed for researchers who require support to prove that there is a new product and for which there is a need in the market. Christoph mentors teams on topics of market assessment, product-market fit, planning and financing.

External Expert Evaluator
Christoph contributes as an external evaluator for business and investment related topics in EU-funded projects, such as agROBOfood (a project that has received funding from the European Union's Horizon 2020 program).
- Blog
Our aim is to help startups grow and to respond to challenges in their business.

STARTUPS IN SERBIA
A glance at the startup ecosystem in Serbia The Serbian economy is known to be centered on traditional industries and sectors and less known for

Hello world!
Strategy Map is now live and we are looking forward to be working with you
- Contact