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We help Founders become

successful Entrepreneurs!

  • What we do

We help startups navigate growth and transformation.

  • Strategy Map is a consultancy for startups focusing on business planning and company development.
  • We understand how ideas need to be reflected in plans and projections.
  • We tackle the numbers and help startups in the process of fund raising and investor search.
  • With deep understanding in valuation of startups we guide founders through the process of negotiating the 'right' price/percentage deal.
  • Our aim is to help young companies grow and to be able to respond to the challenges in their business.
“A strategy is a hypothesis about what will work.”
“Ambitions are good, but funding will come based on traction.”
“How far do you really get on your own before taking investors on board?”
“Equity is the most expensive form of fund raising.”
  • What we do

Areas of Expertise

Business Planning

Fund Raising

Investor Search

Valuation

Corporate development

Growth & transformation

  • How we work

Good startups will not compromise on their ideas. In fact, they should not.
But they may want to take advise on matters out of their specialist field.

Assessing the challenge

  • Discuss, listen and learn from the founders
  • Identify and frame the tasks, issues and obstacles
  • Defining the needs for the startup to move forward

Defining the roadmap

  • Outline of the approach for investor search, fund raising, valuations, etc.
  • Define steps and milestones in a strict timeline and budget
  • Agree with the founders to create responsibility and accountability

Implementing the actions

  • Coordinate actions with external parties
  • Carrying out the investor approach, fund raising in a coordinated, coherent and highly professional manner
  • Keeping the main objectives of the founders in mind
"Funding is always a crucial topic for startups. The process of building a company and making sure it is sufficiently funded to grow and strive will transform the founder into an entrepreneur.
We are there to support."
  • Who we are

Company

Our knowledge in Corporate Finance will help founders to maneuver their startups through various important processes, including fund raising, valuation and pricing, business planning as well as expansion and divestments.

Christoph Berndt, CFA

Founder and Managing Partner

  • Christoph has more than 14 years of experience in finance and management, as CEO, CFO, CRO and financial advisor to international companies across industries.
  • Particularly in the area of corporate finance, Christoph excels on deal advise and core transaction work such as M&A advisory, valuations, post-merger integration, purchase price allocations, business planning and modeling, as well as corporate restructuring and reorganization.
  • For several years, Christoph is advising and mentoring startups across various stages of development and domains, mainly in the areas of business models, financial planning, funding and investment readiness. He also organizes investments for equity and debt through a wide network of investors.
  • Christoph provides lectures and workshops on topics around investments and investment readiness; he is a mentor in the ‘Proof of Concept’ program of the Innovation Fund in Serbia as well as a mentor in the BioSense Accelerator for AgriFoodTech; he further serves as external evaluator for business and investment related topics in EU-funded projects.
  • Christoph gained deep insights into the Serbian startup ecosystem and presented valuable findings and conclusion in his study ‘Startups in Serbia: a glance at the startup ecosystem in Serbia’, which was published in July 2019.
  • Christoph has been engaged by the German-Serbian Chamber of Commerce in Serbia as Senior Advisor since November 2018.
Linkedin
  • Who we work with

Selected partners and projects

Senior external adviser

Christoph has been engaged by the German-Serbian Chamber of Commerce in Serbia as senior external adviser for ICT sector and startups.

Lecturer and mentor

The BioSense accelerator is an equity-free program for AgriFoodTech entrepreneurs. As part of the program, Christoph is lecturing on investments in startups, investment readiness and investor relations. He also mentors teams throughout the program.

Fond

Mentor

Тhe Proof of Concept program is designed for researchers who require support to prove that there is a new product and for which there is a need in the market. Christoph mentors teams on topics of market assessment, product-market fit, planning and financing.

EU

External Expert Evaluator

Christoph contributes as an external evaluator for business and investment related topics in EU-funded projects, such as agROBOfood (a project that has received funding from the European Union's Horizon 2020 program).

  • Blog

Our aim is to help startups grow and to respond to challenges in their business.

FIND more posts

STARTUPS IN SERBIA

Christoph Berndt July 4, 2019 9:05 am

A glance at the startup ecosystem in Serbia The Serbian economy is known to be centered on traditional industries and sectors and less known for

Read More »
  • Contact

Feel free to contact us anytime